Brainstorming Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Get hyper-creative with your new product research

The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.

How research can connect shopper attitudes and behaviors

This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.

A process for improving packaging research ROI

The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

Segmentation, focus groups and in-market testing helped develop the CardLock fraud prevention product

Prior to rollout of its CardLock product, PSCU Financial Services conducted research with consumers on the topic of fraud prevention to make sure they valued the product’s features and capabilities.

In Case You Missed It... December 2009

News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel

See more articles on this topic

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Getting more golden eggs without killing the goose

For single-product companies considering moving away from a single-product strategy, there is a challenge for how to do so without killing the brand that has given so much over the years. By way of example, this article provides suggestions on refocusing innovation.

Watch, listen and learn

Watching consumers interact with products can lead to new product ideas by observing consumers’ frustrations and workarounds with current products.

What’s in a name? Plenty.

The authors argue for a formalized name-generation process, rather than a seat-of-the-pants approach, and make the case that consumer involvement in the process, via marketing research, will greatly improve the chances of developing a great name.

Innovate safely

There is a growing need in the research industry for consultants who specialize in assisting corporations with new product development. This article discusses nine ways to avoid shooting yourself in the foot as you plan and execute your next ideation session.

Hilton uses research in creation of vacation promotion

Hilton Hotels Corp. conducted a telephone survey of 1000 adults regarding their weekend leisure and work habits in the development of its BounceBack Weekend vacation program.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Brainstorming/Idea Generation
• Name Development

Conduct a detailed search of the entire Researcher SourceBook directory