Business-To-Business Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

How Dell used telepresence to foster global conversation without traveling the globe

A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

A look at the state of business-to-business research

The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.

Pitney Bowes places a premium on soliciting and acting on customer feedback

Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.

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Related Articles

There are 123 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Reducing customer churn

In a way, packaged goods companies have a big advantage over service providers when fighting for market share. This article discusses customer churn and how companies, particularly those providing services, can quickly improve their bottom line and minimize future costs associated with replacing lost business by adding a well-designed churn study to customer loyalty efforts.

The challenge of fieldwork

Conducting business-to-business research brings a host of difficulties, from unclear company definitions to low incidences and shoddy databases. Overcoming these and other hurdles is the focus of the article.

Hearing what they say

Honeywell Corp. uses a multi-step process that includes the Kano method survey to determine which products to develop or change and how development resources should be allocated, meeting its most important goal of providing relevant customer input in decisions making.

Strategic marketing and marketing research

This article asserts that the active involvement of market research throughout the strategic managing process to achieve business success. Market research can help businesses make critical choices about potential markets, industries, customers, offerings and resource allocation.

Going for the gold

Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Acquisition/Divestiture Studies
• Attitude/Usage Studies
• Business-To-Business Research
• Business-To-Business Research Consultation
• Distributor Research
• Executive Interviewing
• Industrial Research
• Repositioning Studies

Industries

• Business-To-Business

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Related Suppliers: Moderators

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• Business-To-Business

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