Competitive Intelligence Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Going social with qualitative research

Social media data offers qualitative researchers and their clients a potentially rich lode of insights.

Trade Talk: Hallmark sends greetings from Social Media Land

This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Even in November 2011.

In Case You Missed It... December 2011

News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

Qualitative technique pits opposing groups to create insights

In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.

Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?

In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

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Related Articles

There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping reports: Are quality and timeliness competing priorities?

With the increasing demand for quick turnaround and the widespread availability of the Internet, e-mail and interactive voice response, the quality of mystery shopping reports can be questionable. This article discusses what goes into a quality mystery shopping report.

Market simulation software becomes smarter all the time

Difficulty comes when market simulation software is used to try to find an optimum product (where optimum refers to maximizing the market share, revenue, or profit that the product attains) or optimize an entire product line. This article discusses how the problem can be addressed through linear programming and algorithms.

21st century mystery shopping

From digital photos to e-mailed reports, the mystery shopping process is benefiting from advances in technology.

Is your brand keeping its promise?

As a qualitative market research tool, mystery shopping gives retail organizations an objective snapshot of their organization at any given moment. This article discusses mystery shopping, including lack of understanding of the tool, if it really works, involving and informing employees, who mystery shoppers are and improving equity.

Patterns revealed: the evolution of a mystery shopping program

Mystery shopping is a proven form of customer-oriented research. Patterns can be observed when new programs are implemented. This article discusses the four stages of new mystery shopping programs: denial, acceptance, primary rewards and cultural indoctrination.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Competitive Intelligence
• Competitor Analysis Evaluation
• Competitor Customer Research
• Market/Category Evaluations
• Mystery Shopping
• Product/Sample Pick-Up
• Text Analytics

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