Consumer Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

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Related Articles

There are 172 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Finding profitable business markets in the inner city

Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.

Let me show you what I need

Mobile devices were used as the primary data gathering tool in a study that asked mothers to detail the hassles they encounter when transporting their kids. Audio verbatims and digital photographs were among the various forms of documentary evidence submitted by respondents.

Trade Talk: The Web drives sales, but not all by itself

A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.

Getting to know eco-aware consumers

The author draws from his firm's panel of eco-aware consumers to sketch a broad portrait of this growing segment. Rather than going green across all product categories, they have differing preferences and expectations of greenness depending on the product in question. Cars and household products top the list of items that consumers want to be green, while apparel and electronics are relatively low on the list.

Caution: global forces at work

The impact of technology and the rise of the empowered consumer are among the trends discussed.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Attitude/Usage Studies
• Consumer Research
• Consumer Research Consultation
• Ethnographic Research
• Market Segmentation Studies
• Omnibus Surveys-Consumers
• Word-of-Mouth Research

Industries

• Consumer Durables
• Consumer Services
• Consumers

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Related Suppliers: Moderators

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• Consumer Durables
• Consumer Services
• Consumers

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Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

• Consumers

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