Data Processing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: The numbers behind the number

When clients fixate on a single score or measure as an indication of viability, or lack thereof, researchers must step in and help them see the bigger picture.

Data Use: Significant differences

The author examines the reliance on tests of statistical significance in applied marketing research.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

Five pitfalls to avoid for successful linkage analysis

Whether simple or complex, the linkage process is fraught with potential perils. This article outlines five of them and offers strategies to work around them.

Four steps to improve customer satisfaction and loyalty

The author explains how to interpret customer satisfaction scores and how to use these scores to improve customer satisfaction in four steps.

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Related Articles

There are 83 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Survey and sampling in an imperfect world

This article addresses the demands that arise in a random sample survey and their effects on sample, offers solutions, and proposes stratified random sampling as an alternative to help achieve the same level of accuracy as computed on a simple random sample with a reduced sample size.

The value of verbatims

Asking open-ended questions and carefully probing for consumers’ insights can lead to valuable verbatim words and sentences from respondents. This article discusses how researchers have used verbatims from focus groups, telephone interviews and personal interviews.

Listen to the text

Verbatim responses and other textual sources provide valuable and often untapped sources of insights on customer satisfaction. The author cites a case history involving hotel company Starwood and its use of text mining to glean helpful data.

Polaroid uses software package to enter new market

Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.

Take a risk, keep it simple

When presenting research results, you don’t have the right to bore your audience. The author offers five principles for more effective presentations.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Coding
• Data Conversion
• Data Crosstabulation
• Data Entry
• Data Processing
• Factor Analysis
• Forms Processing/Scanning
• Software-Data Delivery Tools
• Software-Data Tabulation
• Statistical Analysis

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