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Demographics

We've grouped together all the information our site contains on demographics to help you quickly and easily find research-related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific demographic-related category below.

Tags: | Census Data | Demographic Analysis | Demographic Database | Demographic Profiles
| Market Statistics

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?
In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.
Considerations for conducting market research in China
From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

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Related Articles

There are 70 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Say hello to LOHAS
Examines the lifestyles and other facets of a consumer segment called LOHAS (lifestyles of health and sustainability), as explained by The Natural Marketing Institute.
A look into the mindset of Boomer retirees
As they near retirement age, many Boomers will be faced with the painful process of reining in their free-spending ways. Used to charting their own course through life, they may now have to buckle down and use a disciplined approach to readying themselves for retirement, as safety nets such as Social Security and Medicare may not meet their future needs.
Dreams and obstacles
Marketers cannot ignore the fact that 34 million Latinos call the United States home. This article discusses what was learned through the research study “Dreams & Obstacles, Understanding Latinas.”
Business trends, potential visible with computer mapping
Advancements in computer technology have enabled businesses, government and educational institutions to access valuable information from demographic maps. The process, once prohibitively expensive and time consuming, is becoming cheaper and easier with computers.
Dynamic travel trends in new markets: Asians and Latinos
We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

MARKET RESEARCH IN THE MOBILE WORLD EUROPE
April 18-19, 2012
Globalpark will hold its annual mobile research conference on April 18-19 at the Dorint Amsterdam-Airport in Amsterdam, the Netherlands.
ESOMAR LATIN AMERICAN CONFERENCE
May 13-15, 2012
ESOMAR will hold its annual Latin America conference on May 13-15 in Mexico City.

Related Discussion Topics

Ethnic/Racial Groups for Canada
05/12/2011 by William Neal
Try TGI
07/03/2007 by Saul Dobney
Segmentation
06/04/2007 by Amy L. Garten
psychodemographic info
06/01/2007 by Marianne Faucher

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