Education Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Families in no rush for back-to-school shopping

In Case You Missed It... May 2011

News and notes on marketing and research: word-of-mouth; texting in class

Trade Talk: Online pharma MR course gets an update

An interview with Don Marek, executive director of the Marketing Research Institute International, detailing the changes to an online pharma market research course.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

Principles for interpreting eye-tracking data

Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.

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Related Articles

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

High marks

New Castle County Vocational Technical School District in Delaware surveys students, parents, and teachers every two years, and graduates six to 12 months after graduation, as part of the district’s comprehensive program of marketing research and performance reporting.

Reports provide data on effectiveness of print advertising

McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.

Year-round schools to impact marketers

No one's sure if the trend will catch on, but marketers are taking notice of a renewed interest in year-round schools. There are many issues with the idea, but studies show that marketers might be affected by the trend.

PA Law

The Pennsylvania Bar Association conducted a telephone survey of lawyers recently admitted to practice. The survey probed the reasons why people go to law school, what their hopes and aspirations are, and how their opinions changed during their education - both after they were admitted to the bar and during the first few years of practice. In addition, the survey was designed to determine ways to help new lawyers handle the challenges they face.

Lessons from the College Board

SAT sponsor the College Board used both paper and online surveys to conduct research with 3,200 admissions officers and gather information on trends in college admissions.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

• College Students
• Education
• Educators (Schools/Teachers)
• Higher Education

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• College Students
• Education
• Educators (Schools/Teachers)
• Higher Education

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Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

• College Students
• Educators (Schools/Teachers)

Conduct a detailed search of the entire Panel directory.