Employee Studies/Surveys

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight

The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.

How AutoTrader.com uses primary research to clarify the car-shopping process

Store intercepts and other forms of research have helped arm AutoTrader.com with data to show car dealers where sales leads are coming from.

When crafting the customer experience, should the customer come first?

Revamping the customer experience is an inherently customer-focused endeavor but the author suggests that companies should consider taking an inside-out approach by first attempting to understand and improve their employee and organizational culture.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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Related Articles

There are 37 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Forget the sharks - swim with your own fish!

In an increasingly turbulent business environment, corporate ethnographic research may just be the tool today’s companies need to develop the competitive edge necessary for survival. To capitalize on your brand’s inherent power, you must understand your own organization. This article discusses using corporate ethnography to gain insight into a brand and the inherent nature of that brand based upon a greater understanding of the organizational culture itself.

Beyond customer service

Mystery shopping has a number of applications beyond the usual measurement of frontline employee performance, including brand-building, image tracking, performance improvement, and competitive audits.

First in service

First of America Bank surveyed employees and customers to measure service quality.

Researchers talk about customer & employee satisfaction surveys at the American Quality Congress

National Computer Systems sponsored a roundtable discussion at the 1993 American Quality Congress on companies’ experience transforming survey information into action plans. This article summarizes that discussion, including confidentiality and anonymity, management buy-in, survey specificity and compensation.

Network ratings

AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Employee Opinion Studies

Industries

• Employees
• Executives/Management
• Human Resources/Organizational Dev.

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Related Suppliers: Moderators

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• Employees
• Executives/Management
• Human Resources/Organizational Dev.

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Related Suppliers: Research Panels

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Industries

• Employees
• Executives/Management

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