How-To Conduct Health Care Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

Big Pharma, the new economy and its effect on marketing research

Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

Data Use: Reconciling Hispanic product evaluation ratings

This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

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Related Articles

There are 129 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Finding an optimal mix

Pharmaceutical marketers spend promotional dollars in various ways hoping to increase sales. These promotional dollars are typically allocated to samples, office detailing, hospital detailing, DTC advertising and journal advertising. This article examines the impact of these five promotional mix variables on pharmaceutical sales dollars.

Consulting services provide hospitals with marketing expertise

With the changes in reimbursement practices and competition among hospitals gaining in importance in the last few years, it has become increasingly evident that hospitals of all sizes require marketing expertise. Some have met this need by hiring on-staff marketers, while others have turned to marketing firms.

The qualitative/quantitative segue in health care marketing research

This article discusses advantages of the health care industry using a qualitative/ quantitative segue approach to research. This methodology first uses a qualitative marketing research study to help define appropriate language, issues and areas of sensitivity. The results from this phase provide the basis for developing a subsequent quantitative study.

Be on the safe side

The FDA mandates good manufacturing practices that ensure proper medical device design. This article discusses medical device design research, advocating a user-centered approach to health care products and devices as good business.

Assessing the impact of study design and other factors on determinations of health plan satisfaction drivers

Blue Cross Blue Shield of Maine (BCBSM) used statistical models to determine the key drivers of satisfaction. This article discusses what BCBSM learned - points any organization should consider when designing a relevant and actionable customer satisfaction program.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Medical Interviewing

Industries

• Bio-Technology
• Dentists
• Health Care
• Health Care Products-Natural
• Hospitals
• Managed Care
• Medical
• Medical/Surgical Products
• Nurses
• Nursing Homes
• Pharmaceutical Products
• Pharmacies/Drug Stores
• Pharmacists
• Physicians

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Bio-Technology
• Dentists
• Health Care
• Health Care Products-Natural
• Hospitals
• Managed Care
• Medical
• Medical/Surgical Products
• Nurses
• Nursing Homes
• Pharmaceutical Products
• Pharmacies/Drug Stores
• Pharmacists
• Physicians

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

• Dentists
• Nurses
• Pharmacists
• Physicians

Conduct a detailed search of the entire Panel directory.