Housing and Construction Industries

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Home improvement DIYers suffer from lack of funds, not ambition

Data from Chicago research company Mintel indicates that more than a quarter of DIYers say they would like to undertake a major renovation or addition to their home but simply don't have the funds.

Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment

To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.

In Case You Missed It... June 2009

News and notes on marketing and research: Starbucks rethinks strategy; DIY projects; qualitative helps revamp men's deodorant

Related Articles

There are 26 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Going for the gold

Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.

Loosening the wheels of innovation

Seeking to extend its venerable brand, WD-40 conducted ethnographic research with workers in a variety of industries to uncover unmet needs. The research led to the introduction of two very successful products, the No-Mess Pen and the Big Blast.

Data Use: Predicting housing value from income: a simple example of the logit response model

The housing industry has grown tremendously in the 1980s. This article describes a way to analyze the table of households cross-classified by housing value and housing income from the 1980 Census by using the logit response model.

Constructing a new name

Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.

Customer satisfaction research is Homecorp's secret formula for success

Homecorp, an apartment management firm, uses an annual survey and focus groups with residents to measure customer satisfaction.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

• Building Materials/Products
• Construction Industry
• Construction-Residential
• Home Improvement/DIY
• Housing
• Real Estate/Development

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Building Materials/Products
• Construction Industry
• Construction-Residential
• Home Improvement/DIY
• Housing
• Real Estate/Development

Conduct a detailed search of the entire Moderator directory.