International Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Considerations for conducting market research in China

From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Using qualitative research to optimize a global Web site for platinum

As purchases of its products are laden with emotion, Platinum Guild International viewed in-depth interviews as the best method for exploring the needs and motivations of visitors to PreciousPlatinum.com.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.

Best practices in managing offshore research processes

Companies outsourcing their market research operations is common practice but they may not be making the most of this service. This article addresses some trends within market research that influence outsourcing and some basic tenets to building successful outsourcing relationships.

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Related Articles

There are 107 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Conducting marketing research in Chile

Research approaches vary depending on the culture being investigated. This article focuses on how an independent consultant can conduct market research in Chile to help marketers make the right decisions.

When in Rome

Being attentive to the differences in culture and respectful of these differences can help speed you along the road of success. This article summarizes five pointers for doing business in Italy.

An integrated approach

Advanced Micro Devices switched from conducting its annual customer satisfaction survey face-to-face and via telephone interviews and mail questionnaires to primarily an Internet survey. This article describes the details of this effort, believed to be the first annual, worldwide customer satisfaction survey by a Fortune 500 company using the Internet as its primary medium.

A guide to international market research

This article details seven steps to complete before starting international marketing research. These steps check established sources of information on countries, products, markets, competitors and other key information.

Selecting a research firm in a foreign country

Market research is crucial when expanding to overseas markets. This article discusses how to identify a market research firm in a country where you want to do business.

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