Online Surveys and Marketing Research

Related Articles

There are 273 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Be prepared

With well over 600 million Internet users worldwide, there is no questioning the viability of online surveying to collect market research data. This article discusses pitfalls in online research, including underestimating complexity, panel overuse, limitations, programming, professional respondents and poorly-written invitation letters.

Heating up, cooling down

Software expert Andrew Jeavons offers his hot/not-hot list of topics related to research software, including panel management software, CAPI software and Microsoft.

Trouble getting teens to talk?

Today’s young adults have developed a whole new way of communicating - almost another language! So when you want to research teens, go to an environment where they feel at home: go online. This article discusses online bulletin boards as a research method for communicating with teens.

Watch out for dropouts

It is common knowledge in the research industry that the percentage of respondents dropping out of Web surveys will rise as questionnaires lengthen. It is less known how such mid-survey terminations affect study findings. This article discusses recent experiments conducted by Burke, Inc. and SPSS MR showing that questionnaire dropouts can indeed impact results - particularly on concept tests, the most common use of Web surveys.

Hard data on software

Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

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Related Suppliers: Moderators

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• Internet/Web

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Copy Testing-Online
• E-mail Surveys
• Focus Group-Bulletin Board
• Focus Group-Online
• Focus Group-Web Conference
• Media Research-Web
• Online Research Consultation
• Online Survey Design/Analysis
• Online Surveys
• Panels-Online
• Software-Online Surveys
• Spec Writing-Web
• Text Analytics
• Web Site Evaluation

Industries

• Internet/Web

Conduct a detailed search of the entire Researcher SourceBook directory