Market Research Interviewing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

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Related Articles

There are 558 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Snaring the Netizens

Web- and tech-savvy kids are reachable via marketing, but companies must take care when developing their promotional methods. Kids value quality, innovation and ease of use, among other attributes, in the products and services they choose to use.

Your prescription is ready

United States Pharmacopia used telephone interviews with pharmacists in developing a CD-ROM version of the company's voluminous print publication.

Applying lessons learned

As the Internet’s influence on business has grown, many business-to-business (B2B) sites have been attempting to apply “lessons learned” from the business-to-consumer (B2C) e-commerce experience. Several recent studies have indicated that this strategy is only partially successful. This article discusses differences in the evaluations of B2B and B2C Web sites.

Best practices for online qualitative research

Part II of the two-part article focuses on evaluating recruits, ensuring active participation, offering incentives and the best ways to assemble online discussion groups.

Bellview Web from Pulse Train

This article reviews the latest version of Pulse Train’s Bellview Web. The product, with a PC-based visual authoring tool, Web-based survey management and real-time reporting, offers a state-of-the-art end-to-end solution with a twist: Pulse Train’s proprietary QSL survey design language.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Airport Interviews
• Central Location Interviewing
• Convention Interviews
• Data Collection Field Services
• Door-To-Door Interviewing
• E-mail Surveys
• Ethnic Interviewing
• Executive Interviewing
• Exit Interviews
• Interactive Voice Response (IVR)
• International Interviewing
• Mail Surveys
• Mall Facility
• Mall Interviewing
• Medical Interviewing
• Mobile Surveys
• On-site Interviewing
• One-on-One (Depth) Interviews
• Online Surveys
• Overnight Interviewing
• Personal/CAPI Interviewing
• Pre-Recruit Interviewing
• Software-CAPI (Computer Aided Personal Interviewing)
• Software-Online Surveys
• Spec Writing-Web
• Survey Design
• Telephone Interviewing/CATI

Conduct a detailed search of the entire Researcher SourceBook directory