Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Lifecycle/Lifestyle Market Research

We've grouped together all the information our site contains on lifestyle and lifecycle marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Affluent / Wealthy | Children | College Students | Entrepreneurs / Small Business 
| Executives / Management | Gay & Lesbian | Generation X / Y | Lifestyle Research / Clustering 
| Mothers | Mothers-Expectant | Parents | Psychographic Research | Segmentation Studies 
| Seniors / Mature | Teens

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight
The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
A revised paradigm for Hispanic acculturation
To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.
Conducting ethnographic research with Hispanic consumers
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
Data Use: Trying to bring the numbers alive
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

See more articles on this topic

Related Articles

There are 112 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Children's qualitative research past and present
The children's market has developed rapidly. This article discusses qualitative research considerations when working with children.
Use customer satisfaction research to drive quality improvement
Using the experiences of two companies as examples, this article illustrates the value of integrating customer satisfaction research into quality improvement initiatives.
They’re older so you need to be wiser
The rise in the median age of U.S. consumers will have significant implications for the marketing strategies pursued by corporations, particularly with regard to the development of new products targeted at elderly consumers. Researchers asked to assist in these efforts will face similar challenges in terms of the methodological and analytical approaches used with this important segment. This article discusses issues related to the design and management of primary research among senior consumers and provides direction for firms developing or reviewing their approach to this area of research.
Divide & conquer
Satisfying people’s needs and making a profit along the way is the purpose of marketing. Identifying needs and recognizing differences between groups of customers is at the heart of marketing. Segmentation can help with this effort. This article discusses segmentation in business-to-business markets, including how to segment.
Sounding out the market
Our world is increasingly becoming one of disposable goods. This article discusses Songbird, a new disposable hearing aid designed to last 40 days, including the crowded hearing aid market, testing, and marketing.

See more articles on this topic

Related Job Postings

Project Director
Philadelphia/Southern NJ, Pennsylvania
Research Assistant
Philadelphia/Southern NJ, Pennsylvania
Strategic Research Consultant
Los Angeles, California

Related Suppliers: Research Panels

Click on a category below to see firms offering research panels focusing on the related industry or audience.

Industries

Conduct a detailed search of the entire Panel directory.

Related Events

E-LEARNING COURSE: MARKET SEGMENTATION
February 28, 2012
Research Rockstar will teach a 90-minute virtual e-learning course, titled 'Market Segmentation,' on February 28. The cost is $245 per student and includes handouts, real-time Q&A, replay access for 60 days, 30 minutes of one-on-one instructor access and completion certificate.
E-LEARNING COURSE: MARKET SEGMENTATION
March 8, 2012
Research Rockstar will teach a 90-minute virtual e-learning course, titled 'Market Segmentation,' on March 8. The cost is $245 per student and includes handouts, real-time Q&A, replay access for 60 days, 30 minutes of one-on-one instructor access and completion certificate.

View more Related Events...