Mail Surveys

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

Gamification 101 - from theory to practice

In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Iowa city finds mail survey fits its needs

The author details how a mail survey was the best way for North Liberty, Iowa to measure citizen opinions on existing and potential city services.

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Related Articles

There are 130 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Build the reconnaissance principle into research design

Researchers must know what the results of a study will be used for before they can know how to design the research correctly. The authors present an eight-step process to achieve this goal.

Something old, something new

La Quinta Inns uses a mail survey of recent guests and a desktop system accessible by managers to measure and drive customer satisfaction.

Rating scales can influence results

A summarized excerpt of a U.S. Department of Commerce study testing the merits of a seven-point rating scale versus a 10-point rating scale.

Going for the gold

Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.

15 tips and techniques for survey research

This article offers 15 tips and techniques to think about before beginning survey research to obtain useful and valid information. Some areas discussed include survey design and wording, sampling issues, statistics tools, timing for telephone surveys, strategies for increasing responses to mailed surveys, and issues related to anonymity and confidentiality.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Forms Processing/Scanning
• Mail Surveys
• Panels-Mail
• Survey Design

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