Mall Interviewing Resources

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Give back that iPad! Researchers catch a criminal

One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.

Trade Talk: Industry study finds researchers struggling, adapting

The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Reading the tea leaves in Boston

A report on some of the highlights of the Marketing Research Association’s 2004 conference.

General misconceptions about choosing mall intercept facilities

This article addresses several misconceptions about conducting research at a mall and highlights key considerations when choosing a mall research agency.

Restaurant chain uses mall intercepts to test products

Carousel Snack Bars of Minnesota Inc. needed to figure out a way to sell typically a male-consumed product - hot dogs - in a primarily female-populated location - shopping malls. The company turned to mall intercepts and focus groups to determine exactly how to do it.

Wendy's research serves up The Big Classic

For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.

Program identifies repeat respondents

The authors discuss potential dangers associated with repeat respondents in mall-based research. Ruth Nelson Research Services has put into action a program to safeguard their clients’ projects against data that results from using overly-cooperative respondents.

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