Media Research and Communication Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Going social with qualitative research

Social media data offers qualitative researchers and their clients a potentially rich lode of insights.

Trade Talk: Hallmark sends greetings from Social Media Land

This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Even in November 2011.

Consumers are like Google: Brand-building and the search for meaning

For a brand to become a market leader, it must be endowed with meaning so that it takes on emotional significance in the life of the customer. The author discusses how to determine what your brand-building moments are and what meaning your creative communicates with customers.

In Case You Missed It... December 2011

News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?

In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

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Related Articles

There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research about nothing

This article is a tongue-in-cheek presentation of the results of Tele-Research's national omnibus that included a series of questions prompted by the popularity of the television show Seinfeld.

Adding a human touch

Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.

By the Numbers: How to avoid language problems in international IT research

Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

Research tools provide Time, Inc. timely research results

Time Inc. has found that timely market research is necessary to stay on top of the highly competitive publishing industry. Senior analyst Bill Protash employs a variety of software tools to analyze and present surveys in an effective and timely manner.

Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost

PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Advertising Impression Studies
• Advertising Tracking
• Advertising/Communication Consultation
• Communication Strategy Research
• Media Research-General
• Media Research-Print/Publication
• Media Research-Radio
• Media Research-Television
• Media Research-Web
• Readership Studies
• Software-TURF Analysis
• Text Analytics

Industries

• Communications
• Media
• Newspapers/Magazines
• Public Relations
• Publishing
• Television
• Television-Cable/Satellite

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Communications
• Media
• Newspapers/Magazines
• Public Relations
• Publishing
• Television
• Television-Cable/Satellite

Conduct a detailed search of the entire Moderator directory.