Mystery Shopping Resources

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

How the shopper is changing the retail and research landscape

The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

Winning at retail with virtual shopping research

The author explains how virtual shopping research works, outlines where it’s most effective and provides best practices for its use.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics

CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.

Detecting and eliminating racial profiling and unfair sales practices in consumer lending

Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.

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Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Shopping for shoppers

In addition to solid communication skills, mystery shoppers should also be passionate and thorough. The author offers these and other guidelines for selecting, deploying and retaining mystery shoppers.

Right on cue

Yamaha used mystery shopping to stimulate interest in and sales of the company's digital pianos.

Mystery shopping reports: Are quality and timeliness competing priorities?

With the increasing demand for quick turnaround and the widespread availability of the Internet, e-mail and interactive voice response, the quality of mystery shopping reports can be questionable. This article discusses what goes into a quality mystery shopping report.

Beyond mere measurement

Cites two examples of a swimwear store and a bridal store to illustrate how retailers can use mystery shopping.

Beyond customer service

Mystery shopping has a number of applications beyond the usual measurement of frontline employee performance, including brand-building, image tracking, performance improvement, and competitive audits.

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Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Online Reporting
Operational Audits
Merchandising Services
Audio Recorded Mystery Shops
Incentive Based Shoping Programs
Merchandising Audits
Competitor Mystery Shops
Employee Theft/Integerity Audits
Price Audits

Conduct a detailed search of the entire Mystery Shopping directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• In-Store Research
• Mystery Shopping
• Service Quality Measurement

Conduct a detailed search of the entire Researcher SourceBook directory