One-on-One Interviewing

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

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Related Articles

There are 686 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Capture my interest, capture my business?

Using data from a series of studies, the author examines the effects of idea engagement on consumer responses to advertising, looking at how ads that are perceived as informational are viewed compared to ads that are more emotional.

Polaroid uses software package to enter new market

Polaroid Corp. used A-Cross, a cross-tabulation software, to prepare of its entry into the 35mm consumer film market. The software processed data from survey sampling of hundreds of consumers across the United States.

No-shows? No problem

Sometimes a focus group has too many no-shows — and for no apparent reason. This article discusses no-shows and estimating show rates for focus groups.

Leaping the barriers of time and distance

VeriFone used international quantitative research to assess the viability of a new product.

Qualitatively Speaking: Getting great insights from kids in focus groups

While it can sometimes be difficult to get kids to speak up during qualitative research, there are approaches moderators can use to draw them out. These techniques include assigning short, pre-session homework tasks, knowing how to use the word "why" to your advantage and getting kids to show you how they would "sell" the product to a best friend.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Executive Interviewing
• Focus Group-Moderating
• One-on-One (Depth) Interviews
• Psychological/Emotion Research
• Qualitative Research
• Transcription Services

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