Package Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

Consumers are like Google: Brand-building and the search for meaning

For a brand to become a market leader, it must be endowed with meaning so that it takes on emotional significance in the life of the customer. The author discusses how to determine what your brand-building moments are and what meaning your creative communicates with customers.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Improving continuous improvement with maximum difference scaling

To perform better, companies need to know what’s most important to consumers. The author outlines how to use max-diff to identify improvement priorities.

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Related Articles

There are 86 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Some thoughts on packaged goods advertising

Multiple factors are contributing to a decrease in the perceived value of traditional advertising in the packaged goods categories. This article discusses how companies with longer-term perspective will win the marketing wars by effectively using advertising in the major media, including how best to use advertising in the packaged goods category.

Trade Talk: ROI at the ARF

This article provides a brief summary of this year’s Advertising Research Foundation conference in New York City, highlighting the forum “How Research Pays Back.”

Data Use: Using conjoint analysis to shape a political message

Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.

In pursuit of software: major programs you won't want to miss

Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.

Hidden barriers to new product acceptance: preference inertia

Preference inertia, which prevents a target customer population from trying new things, can blunt sales by up to 40 percent. The factors behind it, and how to measure them, are the subjects of this article.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Conjoint Analysis/Trade-Off Analysis
• Graphics Research
• Package Development Research
• Packaging Testing
• Repositioning Studies
• Test-Market Research
• Test-Market Simulation

Industries

• Packaged Goods

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Packaged Goods

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