Research Panels

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

Familiarity breeds contempt? A study of positive bias in online communities

Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

In Case You Missed It... December 2011

News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

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Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Omnibus research in Asia has unique demands

Omnibus surveys are regularly conducted in more than a dozen Asian countries. This article discusses how to best carry out an omnibus survey in Asia.

Syndicated study tracks trends in office furniture

Kennedy Research Inc. conducts a quarterly Office Trends study to gain insights and information on the office industry. The firm mails a questionnaire to participants from a panel of key industry experts drawn primarily from top dealers, contractors, general managers, design firms, architects and Fortune 500 companies. The article describes the key questions in the study and highlights how three companies have used the results in their businesses.

Software Review: Vision Critical

Vision Critical's flagship product is a hosted ASP solution that integrates powerful panel management with online surveys and real-time reports.

Managing for maximum return

Research-on-research shows that minimizing turnover and maximizing the “fun factor” are two keys to ensuring panel quality and health.

Trade Talk: ESOMAR panel research conference shines

A report on ESOMAR’s panel research conference

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Omnibus Surveys-Consumers
• Panels-Diary
• Panels-Mail
• Panels-Online
• Panels-Telephone
• Syndicated Research

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