Market Research Recruiting

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting ethnographic research with Hispanic consumers

Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

How to be a good research client

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

Qualitative sample size and issue discovery power

The author presents formulas for selecting appropriate sample sizes for uncovering facts and insights using qualitative research.

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Related Articles

There are 60 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: The importance of being earnest

Professional respondents are a problem for qualitative research. But there are steps that can be taken to alleviate their influence.

From second grade forward

Along with guidelines for conducting focus groups with children, the author includes a chart showing the opportunities and obstacles kids present for researchers as they grow older.

Keep the quality in qualitative research

By watching for (and watching out for) these cues and clues, clients can make sure their qualitative research consultant is skilled and effective.

Research encourages a comprehensive re-design of Blue Nun packaging

After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Not-so-stupid recruiting tricks

Recruiting has become more complex over time. This article discusses five tips for improving recruiting.

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Specialties

• Low Incidence Research
• Low Incidence Screening
• Pre-Recruit Interviewing
• Recruiting-Qualitative

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