Secondary Research (Desktop Research)

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?

In part two of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

Seeking the right blend: Part I: What happens when What happens when you mix panel respondents and social network respondents?

In part one of a two-part article, the authors examine findings from an experiment in which sample from an established panel was blended with sample drawn from a social network population.

Why research firms should stop ignoring small businesses

The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.

Data Use: Culture-based scale response bias among Hispanics

The author reports on findings from a test of six studies to examine scale usage by Hispanic respondents.

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Related Articles

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research service satisfies businesses' information needs

This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.

A picture is worth a thousand words

Midland bank represented its market penetration through a series of maps with different transparent overlays representing pertinent variables. These maps integrated market penetration data with U.S. census geography and income files and cartographics. In addition to documenting Community Reinvestment Act compliance, the maps provided a tool for both marketing and product development.

Data Use: Getting your money's worth with virtual targeting

Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.

Growing indoors

To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

Data Use: Predicting housing value from income: a simple example of the logit response model

The housing industry has grown tremendously in the 1980s. This article describes a way to analyze the table of households cross-classified by housing value and housing income from the 1980 Census by using the logit response model.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Census Data
• Demographic Database
• Market Statistics
• Secondary/Desktop Research
• Trade Audits

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