Statistical Analysis

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs

It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.

A revised paradigm for Hispanic acculturation

To effectively understand Hispanic consumers, you must go beyond language and incorporate a range of cultural influences, the authors argue.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

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Related Articles

There are 863 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Creative awards vs. copytesting

Through examples of real ads, the authors show that award-winning ads often break through clutter but can also be tweaked to enhance their effectiveness as drivers of sales and brand awareness.

Bridging the gap

The Cleveland Browns Foundation used one-on-one in-depth interviews with multiple staff and board members and 213 online surveys with foundation donors and prospects to develop a brand identity and supporting advertising campaign.

Giving the customer a voice

Caterpillar Inc. conducted focus groups and mailed surveys to determine its customers’ perception of product quality and potential areas for improvement.

Demystifying international industrial research

International research is unfamiliar to many industrial products firms. This article discusses international industrial research, including similarities and differences with American research and special considerations, such as telephone and in-person methods, designing and translating questionnaires and selecting a telephone survey firm.

You say evolution, I say devolution

From telephone and mail research to online, the author charts the progress of data gathering and calls into question whether the Internet is the savior many view it as.

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Related Suppliers: Software

Click on a category below to see software titles in the following related areas

Tabulation and Statistical Analysis Software Solutions

Computer Aided Personal Interviewing (CAPI) and Computer Aided Self Interviewing (CASI) Software

Web Interviewing Solutions

Paper-Based Survey Software Solutions

Integrated Interviewing Software Solutions

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Conjoint Analysis/Trade-Off Analysis
• Data Analysis
• Data Crosstabulation
• Data Processing
• Factor Analysis
• Modeling/Simulation Studies
• Multivariate Analysis
• Quantitative Research
• Software-Comprehensive Stat. Pkg.
• Software-Conjoint Analysis
• Software-Data Analysis
• Software-TURF Analysis
• Statistical Analysis
• Statistical Research Consultation

Conduct a detailed search of the entire Researcher SourceBook directory