Developing Marketing Research Surveys

We've grouped together all the information our site contains on how to create surveys to help you quickly and easily find related articles, survey companies, software, events, jobs, associations, glossary definitions and more.

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Tags: | Online Survey Design / Analysis | Questionnaire Analysis | Questionnaire Design / Writing
| Software-Survey Design & Analysis

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Software Review: SurveySwipe: Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
Gamification 101 - from theory to practice: In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.
Data Use: Reconciling Hispanic product evaluation ratings: This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
By the Numbers: Survey routers? Approach with caution: The misuse of survey routers threatens to negate any benefits they might have to offer. This article argues that end-clients, vendors and industry bodies must work together to develop guidelines for their responsible application.

See more articles on this topic

There are 96 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Using online software to train the next generation of Web surveyors: Professors from Coastal Carolina University explain how their program of training students to use online survey software is helping ingrain and enforce best practices in marketing research.
Goldilocks would approve: Just-about-right scales are popular in sensory research but are not without their drawbacks, which this article explores along with the scales’ more beneficial aspects.
Literacy an important consideration when conducting research projects: Using an example, this article discusses the need to take literacy levels into account when planning future projects.
Movie theater chain refines its research methods: AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
A look at the impact of boredom on the respondent experience: The first of a two-part series on improving online respondent engagement looks at the problems caused by factors such as overlong questionnaires and the overuse of grid-type questions.