Hi-Tech Industry Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

Qualitatively Speaking: Going social with qualitative research

Social media data offers qualitative researchers and their clients a potentially rich lode of insights.

Trade Talk: Hallmark sends greetings from Social Media Land

This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Even in November 2011.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

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Related Articles

There are 76 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A strong connection

GTE Internetworking (GTEI) uses an external customer satisfaction survey and an internal process based on this information in a highly disciplined way to continually increase company quality and customer satisfaction.

Remember the ladies

Online marketing has focused on men. This article discusses how marketing is missing the mark in terms of reaching women and how doing so is to companies' detriment.

In Case You Missed It...March 2008

News and notes on marketing and research: Avon; the stationery market; teens and social media

Satisfaction by design

Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.

An eye on usability

AT&T used eye-tracking to investigate how two groups of users interacted with its customer service home page.

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