Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Software Review: SurveySwipe: Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.
Data Use: Reconciling Hispanic product evaluation ratings: This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Using in-depth interviews to examine the impact of advertising: Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.
Watch out Apple: Nintendo Wii rates highest among America's youth: According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
In Case You Missed It... August 2011: News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities

See more articles on this topic

There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

My cell phone, my life: A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.
The Net Promoter Score debate and the meaning of customer loyalty: The author, a Net Promoter Score (NPS) skeptic, argues that NPS isn't an accurate measure of or predictor of loyalty. Rather than relying on one metric, firms should use a number of loyalty questions to ensure that at-risk customers are identified.
Research helps AT&T sharpen its newsletter: When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.
Getting their level best: While service level agreements (SLA) aren’t available to small-scale users, they are common in the business world. This article discusses a recent Web-based survey on SLAs conducted with 3,000 IT professionals.
By the Numbers: How to avoid language problems in international IT research: Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.