Marketing Research Education and Training

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: How to make good equal great

Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Trade Talk: She wrote the book on moderating

This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

An analysis of the past 20 years of client-side research buying

Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Does DIY research offer real competition for research suppliers?

A survey of corporate researchers uncovered views on the pros and cons of DIY research.

A report on the 2011 Quirk’s salary survey of corporate researchers

While results from the 2011 Quirk’s salary survey show status quo on the compensation front for corporate researchers, respondents expressed angst over social media data and other threats to the research function.

See more articles on this topic

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Questions you should ask when selecting a moderator

Ask these simple questions to ensure that you select the right moderator for your project.

Unstructured individual interviewing

This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.

How to handle difficult respondent types in one-on-one interviews

Ruminators, Digressors, Withholders and Latecomers are among the types of difficult respondents that can make one-on-one interviews hard to get through. The article offers solutions on dealing with each type of person, with the goal of making the interviewer ready for any eventuality.

The rules change when conducting focus groups for business to business research

Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Qualities of a Master Moderator

A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Focus Group-Moderator Training
• Training

Conduct a detailed search of the entire Researcher SourceBook directory