Usability Testing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Qualitative sample size and issue discovery power

The author presents formulas for selecting appropriate sample sizes for uncovering facts and insights using qualitative research.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

In defense of digital: eliminating concerns surrounding digital research

Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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Related Articles

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What works when?

A look at the drawbacks and advantages of several methods of testing Web sites, from focus groups (online and offline) to lab-based usability testing and unsolicited customer feedback.

It's the user satisfaction, stupid

Though corporate Web sites are not products in the literal sense, they serve as powerful brand image communicators. While companies conduct large amounts of research on their actual products and services, many err by failing to seek user input when developing or refining their Web sites - which can lead to alienated or frustrated users. The author provides a brief overview of the steps companies should take to gauge their site’s usability.

Broad appeal

Reports on the findings of a study of the testing of TV commercials with consumers who have a broadband Internet connection.

A healthy site

The University of Michigan Medical Center conducted focus groups in its development of a Web site about colorectal cancer.

Design inspiration

Cookware maker Mirro Company wanted to develop a product for the department and specialty store market. For help with the design work and marketing research, it turned to Metaphase Design Group, which sent three-person teams to observe and videotape people at home using their cookware during meal making. Observational interviews, Buddy Groups, questionnaires and research of consumer product safety information resulted in a new cookware design.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Attitude/Usage Studies
• Home-Use Tests
• Product Testing Research
• Usability Testing
• Web Site Evaluation

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